Partner With Us

Desert Festival is proudly produced by Red Hot Arts Central Australia, a non-profit organisation based in Mparntwe/Alice Springs.

This locally loved and nationally recognised festival wouldn’t be possible without the generous support of our sponsors and partners — people who share our passion for creativity, community, and culture in Central Australia.

When you sponsor Desert Festival, you’re not just supporting an event — you’re backing local artists, championing cultural diversity, and helping build a thriving, inclusive arts scene in the heart of Australia.

We’re now seeking sponsors for our 2025 program and offer flexible, tailored partnerships to suit a range of goals and budgets.

Whether you’re a local business, national organisation, or community group, we’ll work with you to create a sponsorship that delivers genuine value and meaningful impact.

Why Sponsor Desert Festival?

🎨 Creativity
Align your brand with a vibrant celebration of arts, culture and storytelling from Mparntwe and beyond.

👁️ Visibility
Reach a live audience of 5,500+ and 80,000+ online users through our program, website, social media, signage, and public promotions.

🏆 Recognition
Be part of an award-winning festival that champions local talent, inclusion and cultural celebration in Central Australia.

📣 Audience Reach
Connect with a highly engaged audience aged 25–44, with strong reach in Alice Springs, Melbourne and other major cities.

💰 Real Value
Access tailored benefits like logo placement, ad space, naming rights, and staff/customer perks — with measurable outcomes.

Sponsorship Opportunities

We offer a variety of sponsorship levels to suit your brand and budget. Packages can be tailored to align with your marketing goals and audience engagement strategy.

Tier Investment Key Benefits
Festival Friend up to $2K Logo in program and on website
Festival Supporter $2-4K Friend benefits + signage at festival, ¼ page ad, 2 social posts
Star Partner $4-6k Supporter benefits + ½ page ad, promo material at festival, post-event report
Festival Partner $6,000+ Star benefits + EDM ad, 4 social posts & takeover
Distinguished Partner $10,000+ Festival Partner benefits + full-page ad, customer/staff perks, tailored impact report
Major Partner $20,000+ All benefits + naming rights (stage/event/day), premium recognition

See last year’s sponsorship program here

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Contact us to learn more or request a sponsorship prospectus.

 

Desert Festival thrives thanks to the incredible support of past sponsors and partners such as:

Government

Alice Springs Town Council
Colemans Printing
102.1FM 8CCC Community Radio
Alice Springs Brewing Co

Corporate

Alice Springs Brewing Co
Alice Springs Town Council
Colemans Printing
Northern Territory Government
Alice Springs Brewing Co
Alice Springs Brewing Co

Community

102.1FM 8CCC Community Radio
Alice Springs Brewing Co
Alice Springs Brewing Co
Alice Springs Brewing Co
Alice Springs Brewing Co