Partner With Us
Desert Festival is proudly produced by Red Hot Arts Central Australia, a non-profit organisation based in Mparntwe/Alice Springs.
This locally loved and nationally recognised festival wouldn’t be possible without the generous support of our sponsors and partners — people who share our passion for creativity, community, and culture in Central Australia.
When you sponsor Desert Festival, you’re not just supporting an event — you’re backing local artists, championing cultural diversity, and helping build a thriving, inclusive arts scene in the heart of Australia.
We’re now seeking sponsors for our 2025 program and offer flexible, tailored partnerships to suit a range of goals and budgets.
Whether you’re a local business, national organisation, or community group, we’ll work with you to create a sponsorship that delivers genuine value and meaningful impact.
Why Sponsor Desert Festival?
🎨 Creativity
Align your brand with a vibrant celebration of arts, culture and storytelling from Mparntwe and beyond.
👁️ Visibility
Reach a live audience of 5,500+ and 80,000+ online users through our program, website, social media, signage, and public promotions.
🏆 Recognition
Be part of an award-winning festival that champions local talent, inclusion and cultural celebration in Central Australia.
📣 Audience Reach
Connect with a highly engaged audience aged 25–44, with strong reach in Alice Springs, Melbourne and other major cities.
💰 Real Value
Access tailored benefits like logo placement, ad space, naming rights, and staff/customer perks — with measurable outcomes.
Sponsorship Opportunities
We offer a variety of sponsorship levels to suit your brand and budget. Packages can be tailored to align with your marketing goals and audience engagement strategy.
| Tier | Investment | Key Benefits |
|---|---|---|
| Festival Friend | up to $2K | Logo in program and on website |
| Festival Supporter | $2-4K | Friend benefits + signage at festival, ¼ page ad, 2 social posts |
| Star Partner | $4-6k | Supporter benefits + ½ page ad, promo material at festival, post-event report |
| Festival Partner | $6,000+ | Star benefits + EDM ad, 4 social posts & takeover |
| Distinguished Partner | $10,000+ | Festival Partner benefits + full-page ad, customer/staff perks, tailored impact report |
| Major Partner | $20,000+ | All benefits + naming rights (stage/event/day), premium recognition |
See last year’s sponsorship program here
Contact us to learn more or request a sponsorship prospectus.
Desert Festival thrives thanks to the incredible support of past sponsors and partners such as:
Government
Corporate
Community
